Pakistan orders in. A lot. The country's food industry is booming, and a massive chunk of that growth is happening online. More people are skipping the drive, opening a browser, and placing orders straight from a brand's website. For Dunkin Donuts, one of Pakistan's most recognized QSR chains, the question was never whether customers would order from their website. They already were. The question was whether the checkout experience could keep up. That is where Swich came in.
A Generation That Pays Differently
Over 60% of Pakistan's population is under 30. This is a generation that grew up with smartphones, and when they want donuts at midnight, they are not driving anywhere. They are pulling up Dunkin's website and placing an order from their couch. But here is the catch: they do not all pay the same way. A university student in Lahore loads JazzCash. A young professional in Karachi has a debit card linked to their bank app. A family in Islamabad prefers Easypaisa. Pakistan's digital payment landscape is fragmented, and a website checkout that only supports one or two methods is quietly losing customers at the last click.
Swich sits at Dunkin's checkout page and solves exactly this. One integration and every payment method. Wallets, cards, bank transfers. The customer picks. The order goes through.
Integrating Swich as Dunkin's Payment Gateway
Dunkin was already taking website orders before Swich. People were buying donuts online. But a chunk of potential customers were dropping off at checkout because their preferred payment method simply was not there. Swich changed that, and the numbers moved fast. Within the first full month, website orders multiplied nearly 7x. The menu remains the same, the prices are unchanged, and the website continues to operate as before. The only improvement is a more streamlined and enhanced payment page.
What followed was consistent, compounding growth. Orders through the website more than doubled between January and February 2025, up 122%, with sales climbing over 91%. By April, another 84% jump in orders. By August, peak season, Dunkin hit its highest ever monthly website activity on Swich, with orders up nearly 55% over July. Customers were not just trying it. They were building a habit.
